HOBBS

Jake Hobbs: Confidant, Guide, Facilitator

High desert dweller, ice cream lover, and high-octane adventurer with a passion for two-stroke’s and high stoke.

One thing is certain about Hobbs—he has strong opinions and they’re usually exactly what we need to hear. We’re grateful for Jake’s uncanny ability to offer insightful honest feedback that consistently guides us toward our true north and we would like to shed some light on our guy

Though he’s lived in various places, Jake’s heart belongs to Arizona and the desert—especially that perfect, damp “cake dirt.” Ironically, despite his love for the desert, he despises being hot.

Jake’s journey began in the BMX and skate shop scene, where he built a tight-knit network of friends at a young age. His career took root when he landed a role with one of the largest distributors in the snow industry, leading him to establish more permanent roots in Salt Lake City. 

Jake’s circle is small, but once you’re in, you’re in for life. We’re fortunate that one of our major contributors, Jeremy Jones, brought Jake into our fold about five years ago. Since then, Jake has been an invaluable part of our Crew.

As a contributor, Jake has guided more participants through our M.A.P Program than anyone else, offering wisdom and support at every turn. His commitment to quality movement and effort is top-notch, earning himself a coveted top ten spot in our “Committed” M.A.P. lineup.

Training with Jake is always an experience—he often starts with a bit of disdain, but he always pushes through, ultimately crushing every session. It’s zero hope, fueled by spite, and his relentless effort drives him to succeed every time.

Jake’s understanding and appreciation of mental wellness, fitness, and ability gained though the physical training we do, is profound. When he’s not with us, he’s busy with a variety of ventures. Jake owns and operates BOLTS ROADHOUSE, a project dedicated to serving up good times. He’s also the best Sprinter Van outfitter in the business and works professionally as a facilitator on media production gigs.

One of Jake’s recent insights that has really resonated with us: Change is inevitable. Regardless of our intentions, everything changes—people, projects, perspectives. We can either be victims of change or take an active role in championing it. 

Hobbs is brought to you by:  Hazelnut Coffee Creamer, In-N-Out, Ben N Jerry’s, Dewalt Vacuums, and QOTSA