FIKE

Jacob has lived in many places and worn many hats—farmer, carpenter, concrete worker, yoga teacher, surf bum, and trainer—but he’s always from ‘Bama. His life hasn’t centered on one thing; it’s been about people, experiences, and constant growth. In many ways, he’s a generalist.

Fike believes deeply in human potential—physically, mentally, and emotionally. That belief drove him to work in mental health, though it can sometimes lead to an idealistic view of others that’s hard to maintain. But supporting people is at his core. He wants others to feel empowered to express their unique qualities because he knows firsthand how tough life can be.

He lives by a few guiding principles: hard work, kindness, empathy, questioning his own beliefs, community, sacrifice, and the inevitable suffering that shapes us all. These are the things that ground him and why he is one of the best examples of what and who we strive to be. Fike feels like an extension of everything we stand for and who we aim to be.

A friend describes him in a way that truly resonates: Fike is part Southern gentleman, part psychonaut. He works with his hands as much as his mind, is quick to laugh, unafraid to cry, and is always honest. He embraces diversity and tolerates differing views but won’t stand for disrespect. He sometimes distrusts society, probably for good reason, but he values people who stand by their beliefs. Loyalty, kindness, and a willingness to grow – define who he strives to be.

Fike’s journey has taken him from bird hunting camps in Alabama to yoga farms in Costa Rica, building fences here in Salt Lake City, and now, to working as a therapist. He helps people grow physically and mentally because he’s walked a crooked path himself. He knows everyone is flawed, but he believes real beauty lies in the scars, the stories, and the journey itself.

We are honored to be in his orbit and are thankful for his contributions to us and those around him; we are better because of it… better because of him.